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The Fold was inspired by three identifying characteristics: modern, thoughtful and elevated.
In pursuing the MODERN, we look for both established and emerging designers that are current, progressive, and constantly moving the needle forward in the fashion world, appealing to the confident, creative women who think outside of the box when it comes to style.
In selecting the THOUGHTFUL, we studied our designers, their sourcing and production methods, and how they use their platforms. Almost all of our designers are NY or LA based, with their product designed and, when possible, made in the US. Many pride themselves on employing locally and in giving back to causes close to their hearts that are significant to us too.
In curating the ELEVATED, we seek to bring a certain sophistication, refinement, and discerning style to Omaha. When we say we carry designer clothing and accessories, we mean that there’s more to it than name-recognition; the products are also of the highest quality and meant to be investment pieces in your wardrobe for years to come. We want you to truly love every item you purchase at The Fold, and for it to add value to your life. We are extremely passionate about our carefully selected collection, and we hope that every time you set foot in our blush pink door, or visit us online at shopthefold.com, you find your visit to The Fold to be uniquely inspiring.
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Our fearless leader and #hairgoals #makeupgoals #bossladygoals- never leaves the house without her passion, inspiring tenacity, or gorgeous Tibi mules. She goes to endless lengths to make sure you all look and feel fabulous; from her quarterly 7-day grind at market where she curates a beautiful collection of clothing and designers, to spending hours with her clients- never settling until they find something irreplaceable. Natalie’s impeccable taste, and compassionate spirit make her synonymous with the store: One of a kind!
Natalie grew up in Omaha, attended Marian High School, Creighton University, and the University of Nebraska College of Law. While working as an attorney, Natalie launched her blog and personal styling career. After four years of practicing law, Natalie decided to take a big leap and left the legal field for the world of women’s designer fashion. She learned from the very best at Standard Style in Kansas City, Lola in Fayetteville, and the Marissa Webb team in NYC. Her experiences learning the ins and outs of women's designer retail eventually led her to the realization that she was ready to open her own business, and she returned to her hometown of Omaha to open The Fold in August 2016.
Our un-official, official GM, and super-official mama bear- will always make you feel like the best version of yourself; on the inside with her empathetic words and no B.S. outlook on life, and on the outside with her impeccable knack for choosing pieces that will make you feel invincible. She is an inspiration to all of us #foldgirls, and always knows where Mercury is (retrograde currently?). Carmen brings light to The Fold using only her compassionate spirit, and aura that one can only describe as ‘good vibes.’ As Carmen’s Instagram bio says- “be groovy, or leave man.”
The Fold's Instagram guru, and true Aries, she is a free spirit that initiates, instigates + invents while taking immense pride in all her work #inthefold. Aya has a true knack for styling and instinctively knows how to pair different designers with the diversity of all our clientele. She has a contagious excitement for the beautiful details in all our designer pieces and a positive, connective energy. She could style photo shoots for hours without tiring and she’s always in tune with what’s going on in the fashion world by making a conscious effort to study the designers we carry and what’s trending season by season. She is never one to shy away from a trend, and truly tries everything once… down to every shade of her own hair color! We love our little Aya, and so will you.
We like to think of The Fold as more than a designer boutique- it's a personal styling experience. We build relationships with our clients, really getting to know you and your style. Our styling expertise allows us to pull items, put looks together, and dress you for anything from every day life to special events. If you're interested in working with us one on one to take your wardrobe to the next level, our personal styling services might be the perfect solution for you.Read more about our Styling Services