Meet The Fold Girls

 

Natalie

Q : what is your favorite fold brand + why ? 

A : I don’t like to play favorites because I feel like all my purchases for the shop are my babies, but I will admit there are certain brands that I gravitate to personally. Tibi and Ulla Johnson make up a good amount of my closet, and I always turn to AMO for denim. Nothing beats VEDA for leather or Rag & Bone for shoes. And because I worked with Marissa Webb and her team, it will always be a favorite of mine.

Q : what is your star sign ?

A : Gemini, through and through. 

Q : what are some of your favorite styling tips ?

A : High-waisted everything paired with a cropped length top or a front tuck (directly above the center button for the slimmest waistline), and mastering the bow (I have to say, I tie a mean bow, whether at the waistline, over the shoulder, or on a head wrap).

Q : why do you love the fold?

A : The Fold is an extension of myself. I never realized how much starting my own business and opening it to the public on a daily basis would be such a vulnerable experience. The Fold is truly a part of who I am, and I put my heart and soul into it every day. But what I love most about The Fold is how my clients have embraced this shop and loved it as their own. To see all my #foldgirls come into this place I’ve created to find their spirits, their confidence, their peace, and their inspiration here makes me love it more and more each day.

Q : how would you describe your personal style?

A : From my blogging days (ahem… sequinedsilverlining.com), my style has always been feminine with an edge. That hasn’t changed. I still love a ruffle, a pouf sleeve, a big bow, and anything else that feels utterly feminine. But I have to juxtapose this sweetness with a little edge— leather, a bootie instead of a pump or sandal, or a destroyed jean. Other than the juxtaposition of hard and soft, I don’t like to commit to just one style. Even my style is typical of a Gemini!

SHOP NATALIE'S FAVORITES

 

Carmen

Q : what is your favorite fold brand + why ? 

A : I am obsessed with VEDA! VEDA is cool girl sophistication and if anyone ever has the chance to meet the amazing founder + CEO, Lyndsey Butler + her VEDA girls, you will fall madly, deeply in love with her brand. Due to her vision, humbleness + commitment to continuing to make the perfect leather jacket, VEDA will always be my go-to brand. By the way, her entire Spring 2018 collection was inspired by Kurt Cobain + Courtney Loves Hawaiian wedding + Fear and Loathing in Las Vegas... what's not to be obsessed with? VEDA just gets me. 

Q : what is your star sign ?

A : Aquarius with a hint of Scorpio

Q : what are some of your favorite styling tips ?

A : Side shirt tuck : just a little tiny bit in the corner or center of pant to make your look modern. // Dirty hair : throw hair in a bun & put on some red lipstick with a statement earring = instant #bosslady. // Lace or leopard worn purposely underneath a translucent everyday dark sweater or showing it off just a little underneath an off the shoulder or bare back dress or shirt = instant refined sexiness.

Q : why do you love the fold?

A : The concept of the The Fold embodies these three things: Modern, Thoughtful + Elevated. I can guarantee that when Natalie opened her doors to The Fold she never would have guessed that her thoughtfulness would outshine it all! Her attention to detail behind the stores merchandising and layout, brand and designer research, ready to wear knowledge and trends, and thoughtfulness in regards to caring for her clients set her apart from all of the rest!

Q : how would you describe your personal style?

A : An Uptown Houston 1970's Halston look. Basically, Texas rock n' roll meets Studio 54. This look entails: clingy silk camisoles outlined in lace, deep plunging neckline silk cocktail dresses in rich jewel tones, tight cashmere cardigans worn alone with three or four buttons undone, tight Texas jeans or a red leather pant paired with a stiletto heel or cowboy boot, suede fringe, leather biker jackets, art-deco big belts embellished with anything on it that make them fashionably standout, mink or fox furs, and any statement jewelry piece with a snake, tiger or lion on it.

SHOP CARMEN'S FAVORITES

 

Claire

Q : what is your favorite fold brand + why ? 

A : I love Sea New York because every piece from the collection is so polished and feminine! The details are really special and hard to find from anyone else.

Q : what is your star sign ?

A : Libra.

Q : what are some of your favorite styling tips ?

A : Tuck your shirt in the front or do a loose roll on shirt sleeves to give an outfit a more relaxed, cool vibe instantly. I also love a bold lip to make any outfit more exciting and polished!

Q : why do you love the fold?

A : I love the Fold because of the amazing brand mix and the sense of community that Natalie has created with both her team and The Fold customers!

Q : how would you describe your personal style?

A : It can depend on the day, but I have an inherently feminine style. I love easy pieces that can be mixed with one statement piece to make my outfit feel special. A cool jacket, statement shoe, or a red lip are my go to's!

SHOP CLAIRE'S FAVORITES

 

Aya

Q : what is your favorite fold brand + why ? 

A : I am often surprised by our brands in the best way, because they are all innovative + able to do something out of the ordinary every season. We see designers in the fashion world getting stuck in a certain silhouette or vibe all too often, and the designers we carry continue to make advances. I love Ganni for its innovative prints and silhouettes - Ganni girls are the coolest ever (catch them roaming the streets of Copenhagen in chunky sneakers, and oversized knits layered with silk skirts). I am also drawn to Ulla Johnson and Mara Hoffman by the creative vision of the women behind the brand, sustainability, + use of textiles and color.

Q : what is your star sign ?

A : Aries - fire sign baby.

Q : what are some of your favorite styling tips ?

A : I love to find new ways to wear clothes + kind of give them a second life (it's the stylist in me). Some of my favorite styling tips are : Layer a chunky sweater under or over a silk dress in the winter so you can wear that dress all year round. // If a dress or shirt is too big, BELT IT! It will give you a cool draped effect + make your waist look tiny. // Don't be shy about wearing a skirt or dress on a "normal" day - just dress it down with sneakers and a casual jacket.

Q : why do you love the fold?

A : I love The Fold because it embodies female confidence, beauty (inside + out), love, and looking like a boss. The environment in the shop is always amazing - sometimes our clients even just stop in to say hi + chat if they're having a bad day. This is what makes our business so magical to me - for the past 2 years, it has curated so much more than an amazing collection of designers.

Q : how would you describe your personal style?

A : I love fashion so much I can't choose one style to stick with - for me, it would be like picking one flavor of ice cream to eat forever. I tend to gravitate toward designer trends, but also like to play around and combine + layer old elements of style with new ones. A current favorite of mine is a tall skinny boot under a wide-legged pant, skirt, or culotte. Another favorite is a silk skirt + chunky sneaker. Another, belted blazers. 

SHOP AYA'S FAVORITES
Aya Zacharias