The Fold - Fall 2018 Campaign

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  • By Natalie Navis
The Fold - Fall 2018 Campaign

The Fall 18 Editorial: video, photographs, + the inspiration behind the shoot.

 

The chill in the air and the dark rainy day provided the perfect backdrop for our Fall 18 Editorial, which is set at the beautiful Tweed Couch property. We wanted the setting to feel like an abandoned farm home, the perfect place for three friends, who closely resemble the ladies of The Craft, to gather and conjure up the spirit of their fourth friend, the missing piece of the North, South, East, West compass. The three girls have an adorable companion, a miniature highland calf (or "puppy cow"), who lives in the outdoor shed, which is the shoot's first setting. Wardrobe for this set consists of cream and navy hues, juxtaposing soft, feminine sweaters with edgy leathers, demonstrating the rebellious nature of this girl gang. From there, we move into the abandoned farm home, where the mood darkens and the friends wear monochromatic neutral looks in white, grey and brown, signifying the three elements that come together to ignite the single flame. Two of the girls are pictured on the staircase before the three join for the final set in the shed, reminiscent of a seance with a sprinkling of candles. In their final looks, the friends most closely resemble the fashion of The Craft- a twist on the school girl uniform, with preppy blazers and berets paired back to boots, graphic tees, and heavy under eye liner. The photos tell the story, but it is the video that most fully creates the vibe for this shoot. 

Creative Direction: Natalie Navis || Photography + Video: Heather and Jameson || Setting: Tweed Couch || Assistant Stylist: Aya Zacharias || Beauty: Kaitlyn Williamson || Models: Develop Model Management Karlie Schaphorst, Haley Mick, Georgie Myers || Mac: Rolling 7 Mini Highlands

Karlie


Georgie + Mac


Haley

 

Look One: Karlie- Ganni sweater + VEDA leather trousers || Haley- SEA blouse, Tibi dress, VEDA leather jacket || Georgie- SEA sweater, SEA denim jumper, Janessa Leoné hat, VEDA leather jacket.


Karlie


Georgie


Haley

 

Look Two: Karlie- Nili Lotan shirt, Nili Lotan pants, Thatch jewelry, Janessa Leoné hat || Haley- Tibi sweater, SEA skirt, Janessa Leoné hat || Georgie- Nili Lotan sweater, Vince sweater, Nili Lotan pants, Janessa Leoné hat.


Karlie


Haley

 

 

Look Three: Karlie- Nili Lotan tee, Veronica Beard blazer, Nili Lotan pants, Janessa Leoné beret || Haley- Veronica Beard sweater, Veronica Beard pants, Janessa Leoné beretVagabond pumps, Lizzie Fortunato earrings|| Georgie- Tibi top and skirt, Veronica Beard blazer, Janessa Leoné hat.