About The Fold
The Fold was inspired by three identifying characteristics: modern, thoughtful and elevated. In pursuing the MODERN, we look for both established and emerging designers that are current, progressive, and constantly moving the needle forward in the fashion world, appealing to the confident, creative women who think outside of the box when it comes to style. In selecting the THOUGHTFUL, we studied our designers, their sourcing and production methods, and how they use their platforms. Most of our designers are NY or LA based, with much of their product designed and even made in the US. Many pride themselves on employing locally and in donating to causes close to their hearts that are significant to us too. In curating the ELEVATED, we seek to bring a certain sophistication, refinement, and discerning style to Omaha. When we say we carry designer clothing and accessories, we mean that there’s more to it than name-recognition; the products are also of the highest quality and meant to be investment pieces in your wardrobe for years to come. We want you to truly love every item you purchase at The Fold, and for it to add value to your life. Just because we live in the Midwest [and proudly at that, as we know Omaha is the best Homaha!], doesn’t mean you should have to settle for less of a selection than your counterparts in nearby large cities. The Fold is intended to bring the brands you love and the experience you crave to you, Omaha. We are extremely passionate about our carefully selected collection, and we hope that every time you set foot in our blush pink door you find your visit to The Fold to be uniquely inspiring.